“Golden Hammer” dansu.lt prižadėjo 3 akreditacijas, tačiau suteikti daugiau informacijos organizaciniais klausimais nesugebėjo, tad nutarėme iš vis nevažiuoti (juk turime kažkaip įsižeisti, nors ir niekam tai nerūpi…). Labiau gaila, jog taip ir negavome atsakymų į kelis klausimus. Mėnesio jiems nepakako.
Na va, pasiskundėm, tai dabar galima apie reikalus:
3 Grand Prix:
1. Man skin – BBDO Russia, Russia
2. Wireless trolleybus (klientas “Eesti Energia” teikia ir bevielio interneto paslaugą) - AGE McCann, Estonia
3. Plug-in Tallin 2011 – Identity Ltd, Estonia.
The main award, Creativity Case, went to the Identity Ltd from Estonia! Media Grand Prix went to the Latvian work „Angel”, form the Emergency agency. The main price in the category – the Media folder was given to the Latvian representative – OMD Latvia/Fuse!
The first award of the digital category was in the jury hands – the Access Key. In the process of the work the jury made a conclusion, that the level of entries to the category quite high, though, the jury was expecting more from the internet banners. The submitted works left an impression, that the Internet is really the future of advertising. Saatchi & Saatchi work „Gmail Art” form Russia got the Grand Prix! The main digital media award – Access Key went to Gaumina from Lithuania.
An interesting fact occurred this year – the main prices of the Golden Hammer festival were divided among the Baltic countries:
Identity Ltd (Estonia) got the Creativity case,
OMD Latvia/Fuse (Latvia) – Media folder and
Gaumina (Lithuania) was awarded with the Access key.
The last years the main awards went to Lithuania and Latvia - Lowe Age (Media folder) and ZOOM! (Creativity Case).
Į Lietuvą važiuoja 5 sidabrai, 4 auksai ir 5 diplomai. Daugiausii susirinko MILK, taip pat apdovanoti GAUMINA, DDB Vilnius, Adell Taivas Ogilvy.
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