Geg 28, 2009
Filas: reklamos agentūrų vyrai yra moterys, ponai
Linksmas straipsnelis “Creative Review” apie reklamos agentūrų uniformas. Mane labiausiai nudžiugino šis pasažas:
In anthropological terms creatives are females, clustered around a single dominant male, the creative director. As such, dress is a part of a misdirected sexual competition. We must display our creative credentials, and these are tied to youth.
So next time you see a 45 year-old in a skate T-shirt liken him to the eldest concubine of some vulgar caliph, strutting her sagging stuff in eight inch heels and last year’s pearls.
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