Spa 25, 2008
Filas: kodėl “Zara” taip sekasi, o “Utenos Trikotažui” ne?
Įdomus straipsnis “BusinessWeek’e” apie tai, kodėl “Zara” tokia sėkminga. Ir visai ne todėl, kad drabužius jiems siūva išnaudojami Afrikos žmonės:
Inditex’s secret? Besides selling relatively cheap clothes, which fit the times, the company maintains an iron grip on every link in its supply chain. That enables it to move designs from sketch pad to store rack in as little as two weeks. This “fast fashion” way of doing things has become a model for other apparel chains, such as Los Angeles-based Forever 21, Spain’s Mango, and Britain’s Topshop, which is set to open in New York next year.
Kaip jie tai sugeba – straipsnye.
ir vel tas pats…