Dansu Dansu

FMCG giganto išmintis visiems abejojantiems:

if the creative does not drive demand, a strong media plan is not likely to save the day. Rangaiah, the director of global communications planning at Unilever, said if the creative appears banal, it’s time to yank the media spend and use it somewhere else. 

“We have to penetrate the culture,” he said.

Tai turėtų būti pagrindinis tikslas kuriant kiekvieną reklamą.