Dansu Dansu

Posto pavadinime – nė vieno žodžio lietuviškai. Bet kaip turėčiau išversti “dummy” į mūsų kalbą? 

Benaršydamas marketingo blogus, aptikau naudingą video reklamos formų internete sąrašą. Jis geras tuo, kad nieko neišmanantis reklamos agentūros projektų vadovas dabar gali lengvai ir su pavyzdžiais paaiškinti neišsilavinusiam brand manageriui kokį online video paleisti kampanijoje. 

Pavyzdžiui:

1: Pre-rolls: The non-skippable adverts that play in-video before the content begins. Many of the big players utilise this method. Despite its acceptance, there is no consensus on the best length of pre-roll. One factor would be the length of the clip – who would want to sit through a 30 second advert to see a 20 second short? Even with longer-form, one would think that shorter (10-15 second) pre-rolls, would work best, but some advertisers are loath the pay the product costs of converting their 30 second TV spot and so these often appear. There is also the question of whether consumers will accept several short pre-rolls.

Tai ir daugiau – Curiously Persistent bloge.

Ad guy  (191 įrašai)