Lie 5, 2008
Ad guy: “Gorilla” reklamos pamokos
OK, OK, šia tema jau tiek kalbėta ir rašyta, o čia dar vienas postas apie tai… Tačiau diskutuoti neketinu, o tik noriu įmesti gerą komentarą iš “Influx Insights” blogo:
1.Sales Performance: It worked- Dairy Milk got a 9% bump in sales
[...]
4. There’s No Such thing As A Formula: It’s hard to repeat success- the second spot, despite it’s craziness could not capture in the way Phil and the gorilla did
[...]
6. Research Can’t Explain Everything: This thing was tested to death- it blew the lid off Millward Brown’s ad testing scores, but the company couldn’t explain why.
One thing is for certain, it’s paved the way for other clients and agencies to take more risks. Not everything is going to work, but they are going to have a lot of fun doing it.
Cheers, mate!
Stai tas irasas !